MAC117

The best way to retain
sources is to? ______

The practice of crowding as
much information as
possible in the first
paragraph is called? ____

APCON stands for? ______

In broadcast, handling
direct quotation presents a
problem because? ______

Letters to the Editor is
________

The five types of
advertising copy appeals
are self-interest, desire,
credibility, action and

is the central approach of
writing for the air?

Writing with pictures is
called

Mastering the art of lead
comes with constant

In a suspended interest
story, the main information
is given in what part of the
story? _____

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

By development of an ear
for writing we mean?
______

A mass media writer is
obliged to be honest,
and fair

What is a function of leads?
_____

According to Francis
Bacon, words are like?
______

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

The Nigerian advertising
regulatory body APCON
stands for

Blake and Haroldsen refer
to mass media as? ____

writing is a part of media
writing that accommodates
redundancies

What is the practice of
content classification? ____

have to do with the meaning the readers are likely to associate with various words used in a story?

A typical TV viewer has the
following cultures except?
______

Strong writing is based on
__and

As a media writer your
obligations to your
audience includes _____

When a story is balanced,
reader-centered and
positive it is said to be?
_____

What enables a writer to
see what other people are
not seeing? _____

According to camp in 1998,
revising is the process of?
_____

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

A generic statement with
the specific facts following
is called? ______

A source from which
information on data are
obtained first for a particular
need is known as? _____

Efficient reading involves
understanding how
language operates in

The most commonly used
formulas test passage for
average is

In mass media writing, a
complete story is referred to
as? ______

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

What is a highly mental
exercise fundamental to
journalism as a profession?

is a word which modifies a
noun or pronoun

Leads have the capability to
either attract or
the media consumer

Reading out lord your
words while you write,
helps to? _______

Institutional advertising is
sometimes called
advertising

Banality involves
in media writing?

In-born qualities that makes
an individual unique is
known as

Which of the following is not
a characteristic of the print
media? ______

The process of examining a
story to find errors to be
corrected is known as?
______

The mass media have the
nature of being all but?
_____

Quality source provides

The art of readable writing
is biogenic and

Knowledge of a language is
not the same thing as the
to use the language

According to psychology,
our minds are operating like
our

What is used when a
presenter is to pause for
effect? ______

________refers to
something that can be
observed and verified by
checking reliable

is an overused expression
or idea

is the process of checking a
revised draft to make sure it
meets the criteria of the six
Cs?

When the time element is to
be emphasized, the
Lead is used

While writing the Ad copy
represents the amount of
space you can fill with
words?

In media writing, the
responsibility for quality
rests more on the
?

Packaging too many details
into a lead is termed as?
_____

The writing style of a public
Relations personnel is
emotional and

The following are types of
leads except? ______

Due to its persuasive
nature editorials are similar
to
messages

Broadcast commercials are
written as ?

What are those elements a
media writer uses to
communicate messages in
writing? _____

An advertising writer needs
to develop creative thinking
skills because
are critical in advertising?

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

is important in lead writing
to avoid dislocation

is aimed at establishing and
sustaining mutual
relationship between an
organization or a person
and its publics.

are the standard tool for
most Public Relations
Professional

What helps explain a word
that might be unfamiliar to
your audience?_____

In a story written in style all
facts are arranged strictly in
chronological order
YES/NO

Readable writing can be
used in conflict resolution
and

Media content should be
generic in nature and at the
same time

Developing a sense of
empathy will help you
bypass the trap of ______

Commercial messages and
editorials are similar
because they are both
______

As at the same time a writer
gathers facts, he must also
get hold of? _____

Which of the following is
true about a PR writer?
_____

The following are principles
of good media writing
except? ______

A typical TV viewer has
difficulties in translating the
picture and words into a
general understanding of
the topic, hearing the words
and

Which of the following are
principles listed by Newson
in 1988 ______

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

While writing a story the
first thing to write is the

An advert style that is
direct, repetitive, often fast
paced and hard-hitting is
called? _____

In order for good media
writing to be good writing it
has to be?

What is a highly mental
exercise fundamental to
journalism as a profession?
_____

is one of the strategies
media writers use to source
information?

An experienced radio writer
his copy as he writes it?

Is an interpretational round
up of several items grouped
into one write up?

The process of organizing
information and ideas is
party mechanical and

While writing for others
through the mass media,
the writer must be
of his own perspectives

Inside an organization, the
PR writer must play the role
of a

The value of any article is
dependent on what? _____

Media writers have a duty
to inform the public but first
they need to? ______

A story well written in mass
media that contains the 5ws
and is said to be complete
YES/NO

A media writer must
constantly engage in
to find out what people
know

The general effect a piece
of writing creates is known
as? _____

Words with vague referents
are said to be? ____

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

A news story is a? _____

is the traditional form of
packaging for the print
media

The journalism profession
has a symbolic relationship
with

Avoiding too many words
while writing increases
reader’s

AAPN stands for? _____

The essence of good
journalism is? _____

In online journalism, using
all capital letters is known
as

The core purpose of the
mass media as an
institution is dissemination
of information and

Major types of newspapers
include? _____

In online journalism, the
use of all capital letters is
termed? _____

Efficient reading involves
understanding of how
operates in communication

Which of the following is not
a guide to writing
headlines? _____

Is the official stand of a
media organization
concerning a typical issue

In media writing, the
rather than the medium is
the message

What form of writing is
based on the information
gathered through
observation and research?
____

An aspect of media writing
that welcomes
redundancies is known as?
_____

Warming up the listener
helps to? _______

When too many details
have been packed into the
lead it is known as

Periods are used more in
oral writing than in
newspaper writing
because? ______

What is the best guarantee
a reader has on the
reliability of information?
_______

While packaging
information for the mass
media, there is a need first
for? _____

To capture the attention and
persuade a consumer to
think or to buy a product is
the obligation of? _______

The official stand of a
media organization
concerning a typical issue
is known as _____

Major considerations for
media writers include?
_______

The best way to retain
sources is to be direct and