Category: MAC134 0 MAC134 1 / 150 __ must not be ignored in planning relations in Public Relations Practice Timing Right human resources Interconnectivity None of the above 2 / 150 One of the key functional areas of responsibility of a public relation deparment is __ lobbying liason office employee relation internal relation 3 / 150 Large organisation that produce goods and services with a strong motive for profit are called Check 4 / 150 involves reading for content and information in PR writing Check 5 / 150 The Power Holding Company of Nigeria was formerly known as Check 6 / 150 s commonly used as an instrument in carrying out a survey research. Check 7 / 150 is a vital skill required in a successful public relation practice. Check 8 / 150 The key functional responsibility of the public relation is media relation. YES/NO Check 9 / 150 A represent a guide in carrying out a given task Check 10 / 150 comes first in planning the public relation programme. Check 11 / 150 is very important in the opening and paragraphing in news release Check 12 / 150 The following are important terms for formulating public relations except _ Desires Mutual interest Process Deliberate 13 / 150 The Josephson Institute for the Advancement of Ethics identified universal ethics for building ethical values in areas of human life. This include the following except promise unfairness honesty integrity 14 / 150 The internal PR deparment is also faced with some challenges which includes the following except ____ confused roles and mission economy loss of objectivity subservience 15 / 150 Effective writing and speaking is the essence of public relation practice __ False uncertain True none of the above 16 / 150 The Nigeria Institute of Public Relations has been headed by well-meaning notable public relations practitioners amongst who are the following except __ Chief Ajibade Oyekan Brown Okereke Dr Samuel Epelle Mr Sabo Mohammed 17 / 150 A PR professional needs to be smart in advising clients who must be able to manipulate the environment fo the good of the organization. YES/NO Check 18 / 150 is an important structure of writing in PR Check 19 / 150 __ introduced the indirect rule system in Nigeria, which was a crude form of public relation practice The Colonial Masters The French Colony Ivy Lee None of the above 20 / 150 Seitel (2001) advises that for public relations to work its advice to management must be __ Unfiltered Unexpurgated Uncensored All of the above 21 / 150 __ is a common saying in Public Relation practice Beta et gamma Vox populi,vox dei Voice populi None of the above 22 / 150 The National Broadcasting Commission (NBC) though collects rates is a non profit organisation. YES/NO Check 23 / 150 Applied researchs are designed to provide answers to practical problems. ____ uncertain not sure False True 24 / 150 The Code of Athens was adopted in what year? Check 25 / 150 Annual report is a component of feedback in research. YES/NO Check 26 / 150 While some speeches can be formal some others speeches are purely Check 27 / 150 __ is a vital part of public relations media non - communication media none of the above office bills media bills 28 / 150 s a very complex activity, with different areas of specialization in Public Relations __. Check 29 / 150 __ is one of the basic elements that constitute public relations budget medical bill maintenance labour expenses 30 / 150 __ is one of the historical revolutionist in public relations Ivy Ledbetter Lee Ivy Lee Georgia Georgia ivy Ivy Townsend 31 / 150 s known as the civil laws for which there are remedies for breach and law of contract which regulates the relationship between a practitioner and his client Check 32 / 150 The development of Public Relation practice in Nigeria originated from the Government.YES/NO Check 33 / 150 is communication in words or pictures that diminish the respect,goodwill about a person or institution Check 34 / 150 Which of these determines the mode of public relations service an organization uses the public relations practitioner the organization image size and special needs funds available 35 / 150 In the early years of Public Relations, was a very important tool of public opinion Check 36 / 150 is a printed or published defamation in Public Relation code of Ethics. Check 37 / 150 The full meaning of the acronym, NIPR is Check 38 / 150 Which one among the following reknowned scholars of PR does not belong to this group ___ Cutlip Broom Charles Center 39 / 150 One of the consultancy firms with its chief executive officer which pioneered the nucleus of PRCAN include __ . Mrs Kemi Owolowo Mr Sam Oyewole Mr Kunle Oyalowo Mr Tade Ogidan 40 / 150 commenced his carrer in PR by promoting Harlow's weekly magazine Check 41 / 150 Writing is a basic skill of communication.YES/NO Check 42 / 150 Public relation is a very complex activity, with different areas of specialization which includes __ Protocol Research Free gift None of the above 43 / 150 __ is one of the key functional areas of PR Community relations Public affairs Government liaison Media relations 44 / 150 __ enables an organisation to find out what the public wants to know about it publicity counselling opinion research public opinion 45 / 150 The present day Ministry of Information was formally known as _ Public Relations Department Nigeria information service Nigeria Public Relation office Office of public relations 46 / 150 Which of the following is involved in the process of speech writing __ propaganda none of the above researching Analysis 47 / 150 Frank Jefkins prescribed the structure of a good press release in form of __ LDASS SOALLDS SOLAADS SOLADS 48 / 150 Privacy laws are to protect the rights of the plaintiff part of which is __ libel ethics all of the above appropriation 49 / 150 The founding fathers of PRAN include the following members except __ Bob Ogbuagu Tony Harry Dr Samuel Epelle Ikhaz Yakubu 50 / 150 In public relation press release is a veritable source of __ for media organisation news None of the above knowledge research 51 / 150 should be avoided when wriring a press release Check 52 / 150 According to Ivy Lee the key to business acceptance and understanding was that the public should be not to be fooled Check 53 / 150 In PR the news media is represented by the following except __ None of the above the internet publications news writer 54 / 150 The spread of christainity in the middle ages could be likened to the use of public relation in modern times . YES/NO Check 55 / 150 Survey is a form of research method in PR. YES/NO Check 56 / 150 One of the pioneers of Public Relation that issued a declaration of principles to newspaper editors is __. Ivy Lee Malcolm X MacBride et al Henry Townsend 57 / 150 In modern democratic dispensation, has become an acceptable method of influencing legislative and executive officials. Check 58 / 150 According to Tonye Ogunmorin public relation consultancy was pioneered in Nigeria in the late sixties and early seventies. YES/NO Check 59 / 150 A fund raising campaign at raising funds for big projects is called campaign Check 60 / 150 Which of the following best describes public relation media __ Mass medium Medium of communicating public relation message None of the above The mass media 61 / 150 To Aristotle the speaker's character may almost be called the most effective means of persuasion he possesses. YES/NO Check 62 / 150 __ was the first Public Relations Officer of Custom and Excise in 1960 Scott Emuakpor Ayo Lijadu Mr Alex Akinyele Samuel Epelle 63 / 150 release is used when something is done or said that can harm an organisation Check 64 / 150 Channel through which PR practitioners communicate with the public is known as Check 65 / 150 A press release that was written in a news worthy manner can be accepted by for their use Check 66 / 150 A complaint collection committee or agency is often called the Check 67 / 150 __ is used to show the true breath of a company’s activities and operations directed at the investors market. Investment Tune over Over tune Take over 68 / 150 PR practitioners who so desire to practice must be familiar with the regulations. YES/NO Check 69 / 150 The functions of PR includes the following except __ Introduce new product into the market Necessary in feedback system of a product Stage a good exhibition Sell the product in the market for the producer 70 / 150 Being ethical minded means that one checks the implication of ones action before embarking on it__ False Not sure Uncertain True 71 / 150 To have a perfect press release it must undergo the __ process before publication Checking All of the above Proof reading Editing 72 / 150 One of these statements best describes writing as _ a skill that can be acquired communication skill native skill an academic skill 73 / 150 In Nigeria the formal public relations practise was introduced in __ . 1922 1925 1924 1923 74 / 150 While advertising is concerned with persuasion, the Public Relation is concerned with __ Image making Marketing of products None of the above Profit making 75 / 150 Research in PR is useful for formulation of organisational strategy. YES/NO Check 76 / 150 The Electricity Corporation of Nigeria now Power Holding Company of Nigeria was the first government parastatal to establish a Public Relations Department in __ 1949 1957 1950 1956 77 / 150 The full meaning of the acronym, PRSA is Check 78 / 150 An important and most common tool in PR is ____ all of the above acting writing input 79 / 150 was regarded as the father of modern PR. Check 80 / 150 A PR officer obtains information through ethical fact findings while a propagandist will obtain his through __. Questions Rally Discussion Interview 81 / 150 Speech delivery must be __ and _ Short and brief All of the above Long and good Interesting and long 82 / 150 Eloquency and are important points on speech delivery. Check 83 / 150 According to Grunig and Hunt (1984) categorized public relations publics are as the under listed except __ . Adamant publics Aware publics Active publics Latent publics 84 / 150 Part of the yard stick for measuring a good public relation plan is message specific.YES/NO Check 85 / 150 The practice of PR in rudimentary forms by traditional rulers in disseminating information was done by Check 86 / 150 The structure of a good press release was prescribed by who ? Check 87 / 150 The present day Ministry of Information was formally known as __. The region office The information service The public relations unit The information office 88 / 150 represent the major medium through which public relations practitioners communicate to their various publics Check 89 / 150 A perfect public relation plan must be __ Message specific Measurable All of the above Realistic 90 / 150 Among the resaons that determines whether a news release is used or not includes the following except ___ nose for news newsworthiness time time 91 / 150 Speaking engagment of a public relations officer includes Check 92 / 150 Selecting a good subject to write on requires Check 93 / 150 Among the under listed which does not belong to the group Edward Nerney Rex Harlow J.F Kennedy Ivy Lee 94 / 150 One of the components of a good speech is a good theme. YES/NO Check 95 / 150 Mutual understanding in public relation requires by definition __ Management function Two way communication Unidentified publics None of the above1 96 / 150 A well developed speech must have how many segments? Check 97 / 150 Traditional, non traditional, interviewing aware and active publics are categories of PR publics according to Check 98 / 150 Public Relation is also necessary in the __ system of any product. Feedback News Advertising Promotion 99 / 150 The interrogative model was postulated by who? Check 100 / 150 Public relation laws is categorised into two namely law of tort and _. Check 101 / 150 Invovlement of routine activities with little or no change can overtime result into boredom for a public relation practitioner. uncertain false none of the above true 102 / 150 are a rich source of historical information which you can use when writing a historical speech Check 103 / 150 The following are informal methods of data collection in analysing public relation problems except __ Mail analysis Ombudsman Critical survey Key informants 104 / 150 In public relation it is believed that in the event of any observable weakness or error of judgment in any area , an organization should be courageous to admit and ready to ___ it. None of the above Deny Change Correct 105 / 150 A notable public relation practitioner summarized public relation definition as good performance that is __ . Publicly appreciated Publicly affected All of the above Publicly accepted 106 / 150 __ is used as a criteria for evaluating speech contents. organization length appropriate contents quality and quantity of materials 107 / 150 PR help to enhance social change by providing the communication needed to lubricate the challenging complexities and effects of changes.YES/NO Check 108 / 150 Eye contact with members enable the speaker to be more conscious of response Check 109 / 150 The Mexican statement defining public relation was first adopted at the world war in __ 1976 1978 1972 1974 110 / 150 was said to have issued a declaration of principles to newspaper editors Check 111 / 150 The external PR units consist of the following except __ independent PR consultant editor PR counsellors freelance writers 112 / 150 Daramola suggested that the indirect rule was a crude form of indirect rule in Nigeria True not sure none of the above False 113 / 150 is one of the recognised pioneers of PR that worked for the former American President John D. Rockfeller. Check 114 / 150 In 1944, the information office was renamed Public Relation Office under the leadership of __. Ayo Lijadu Richard Harold Harold Copper Mr D.C.Fletcher 115 / 150 Lobbying can be used to fast track legislation and other related matters ___ True None of the above uncertain False 116 / 150 Public relation media can be described as the medium of communicating public relation messages. YES/NO Check 117 / 150 The full meaning of the acronym PRCAN is Check 118 / 150 The systematic collection and interpretation of information to increase understanding in PR is known as __ None of the above Data Planning Research 119 / 150 Organisations that do not have in-house PR units usually engage __ wrriters consultants auditors markerters 120 / 150 Public relation laws are useful for achieving protection from Check 121 / 150 A speech wrtitten out in detail, should be written out Check 122 / 150 A process is a series of ongoing activities designed to achieve Check 123 / 150 An example of a public nonprofit organisation in PR is ___ Exam boards Professional boards all of the above NAFDAC 124 / 150 The Yakubu Gowon Foundation is an example of the target public organisation. YES/NO Check 125 / 150 A good writing follows a good manner of Check 126 / 150 The effectiveness of a specific public relations programme can be evaluated by which of the following _____ None of the above results Audienc coverage impact 127 / 150 A PR practitioner must possess all the following qualities except _____ Leadership qualities Loyalty None of the above Confidence 128 / 150 A press release must be written to suit __ The audience The client None of the above The medium of publication 129 / 150 In the modern day democratic dispensation __ has become an accepted method of influencing legislative and executive officials. None of the above Advertising campaign Lobbying 130 / 150 __ is an essential tool in public relations planning Time Right human resources None of the above Hardworking personnel 131 / 150 Marketing in PR includes a variety of media used to create and maintain mutual relationship between an organisation and its workers which includes __ emloyee committee all of the above service awards induction programmes 132 / 150 At the level of society in PR, speech is a a major tool of Check 133 / 150 ___ will reduce criticism and hostility form in press and pressure groups in the society. Counselling None of the above Community relation Preaching 134 / 150 The process of writing goes through number of stages Check 135 / 150 _defined ethics as 'How we ought to live' in PR Check 136 / 150 One of the characteristics of law is that it provides punishment after an unlawful action __ none of the above uncertain True False 137 / 150 The acronym PRCAN was given birth to in the year __ 1987 1967 1983 1960 138 / 150 In Nigeria as well as in other parts of the world, the profession of public relations has been subjected to wrong perception of what a public relation person does True Not sure Not certain False 139 / 150 PR is mainly concerned with organizing parties and other social events. YES/NO Check 140 / 150 Part of professional regulations include __ client protection protection of members professional ethics enhancement of practice 141 / 150 ____ is a basic skill of communication in PR. ____ none of the above writing pre-writing editing 142 / 150 The impact of the PR can affect the society adversely or otherwise__ False Partially Not sure True 143 / 150 The following is true about the PR concept to the public except_ All of the above Loyalty to the clients Obedience to the boss Adherence to the rules 144 / 150 Applied researches are not designed to provide answers to practical problems. YES/NO Check 145 / 150 PR activities that are designed to secure and maintain mutual lines of communication and relationship between an organisation and its workers is called Check 146 / 150 A well managed, planned and attended AGM have the capacity to generate good publicity.YES/NO Check 147 / 150 PR was formally introduced in Nigeria in what year Check 148 / 150 is the original voice of any organisation Check 149 / 150 Messages in Public Relations consist of language and Check 150 / 150 is defined as the branch of philosophy that deals with issues of right/ wrong in human affairs Check Restart quiz Rate this quiz Send feedback