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Category: MAC211

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MAC211

1 / 149

Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

2 / 149

Authoritarian system
controls the media through
the following
means_______

3 / 149

Communication is complex.
This implies that
communication is______

4 / 149

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

5 / 149

The following are roles of
communication_______

6 / 149

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

7 / 149

Communication gives life
meaning, it comes and
ends with a person’s life.
This means that
communication is

8 / 149

The diffusion of innovation
theory is otherwise called

9 / 149

A good theory should have
the following attributes
except____________

10 / 149

There is nothing as practical as a good theory.” This statement is associated with _______

11 / 149

Anonymity of the mass
media audience means

12 / 149

Anonymity of the mass
media audience means
______

13 / 149

The decoder of message in
communication process
sometimes perform the
same role as the

14 / 149

The following are criticisms
against the media of mass
communication
except______

15 / 149

The first stage in the
formulation of theory is
______

16 / 149

Katz, Blumler and
Gurevitch summaries the
uses and gratification
theory in
component models

17 / 149

The following according to
Folarin (2002) are attributes
of communication
except_____

18 / 149

Communication theories try
to
what happens in
communication process

19 / 149

Bran G. Wilson divided
barriers to effective
communication into
parts

20 / 149

Communication through
body movement is

21 / 149

______ explains the
changing ways of
communication and media
use in traditional and
modern societies

22 / 149

A major disadvantage of
the print media over the
electronic media according
to Okunna (1994 ) is
____________

23 / 149

Bernard Cohen (1994)
proposes that the central
function of theory is to
______

24 / 149

Research and theory are
closely related through
______

25 / 149

The type of communication
in which information flows
from UPPER level of
management to the
LOWER level is known as

26 / 149

Bran G. Wilson divided
barriers to effective
communication into ______
parts

27 / 149

Both source and receiver
are purposive
communicators because
both of them have some
______

28 / 149

In mass communication,
communication is mostly
one way. TRUE OR FALSE

29 / 149

An objective evaluation of
identified data is

30 / 149

Okenwa (2002) explains
that communication
theories have the following
natures______

31 / 149

Communication between
National Open University of
Nigeria and ministry of
education can be classified
under ______

32 / 149

“to whom” in Lasswell’s
paradigm refers to ______

33 / 149

McLuhan views every new
form of ‘media innovation’
to be an extension of some

34 / 149

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

35 / 149

“ Says what” in Lasswell’s
paradigm refers to

36 / 149

The basic assumption of
the normative theories is

37 / 149

A psychographic study
undertakes the study of all
but one item in the
list______

38 / 149

The basic assumption of
the play theory is

39 / 149

People seek out and
remember information that
provides cognitive support
for their pre-existing
attitudes is the notion
underlying
theory

40 / 149

The selective theory of
media effect include all but
one of these______

41 / 149

he basic assumption of
the normative theories is

42 / 149

are the signs and symbols
that give expression to
content

43 / 149

is a veritable process of
social influence by which a
nation imposes on other
countries its set of beliefs,
values, knowledge and
behavioural norms as well
as its overall lifestyle

44 / 149

______is communication
through use of space

45 / 149

Cell phones can be
classified under ______
type of media

46 / 149

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains
attribute of theory

47 / 149

The three general
categories of
communication include all
but one in the list ________

48 / 149

Theories can be used to
address these type of
problems except
one_______

49 / 149

The long-term effect of
communication on the
audience is ____________

50 / 149

Every communication
involve all but one of these
______

51 / 149

The often most
controversial aspect of
communication is the
______

52 / 149

Osgood’s communication
model has how many
elements_______

53 / 149

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to

54 / 149

The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

55 / 149

The following countries
practice the soviet
communist media system
except_______

56 / 149

The first proponents of the
media richness theory were
made by
in

57 / 149

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
____________ problem

58 / 149

An objective evaluation of
identified data is ______

59 / 149

Pick the odd item from the
list_______

60 / 149

The mass media are more
likely to
existing attitudes and
lifestyles of members of the
audience, than change
them

61 / 149

The following are what a
researcher can research on
under media analysis
except______

62 / 149

Theory guilds and
simulates research, while
research ______ and
______ theory

63 / 149

The libertarian media
system arose in reaction to
harsh nature of

64 / 149

The social responsibility
press theory came into
existence in

65 / 149

In communication process
______ invariably controls
communication

66 / 149

The Hypodermic Needle
theory states that mass
media

67 / 149

The social responsibility
media theory is an outgrowth of libertarian
tradition , which tries to
reconcile media
independence with
to the societies

68 / 149

Communication is complex.
This implies that
communication is

69 / 149

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______--

70 / 149

A love letter from a friend is
so thrilling that you read
and do not understand
parts of the message as
result of overwhelming joy.
This an example of
barrier to communication

71 / 149

Communication is dynamic.
This means ______

72 / 149

The following are
characteristics of mass
communication audience
except______

73 / 149

Both source and receiver
are purposive
communicators because
both of them have some

74 / 149

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with

75 / 149

The exponents of
authoritarian theory are
Hegel
,

76 / 149

The traditional functions of
mass communication
include all but one_______

77 / 149

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains ______
attribute of theory

78 / 149

Three examples of SENSE
THEORIES are Medium
theory

79 / 149

The original four press
theories include all but one
in the list________

80 / 149

A breakdown in
communication as a result
of message not being
adapted to its receiver is
______

81 / 149

The often most
controversial aspect of
communication is the

82 / 149

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

83 / 149

The audience analysis of a
researcher under
‘demographics’ include all
except one______

84 / 149

Communication scholars
often use theory to confront
applied issues such as
______

85 / 149

The type of communication
in which information flows
from lower level of
management to the uppe

86 / 149

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______

87 / 149

The decoder of message in
communication process
sometimes perform the
same role as the ______

88 / 149

Communication process is
an ADDITIVE process
because

89 / 149

The codes used to package
information, the content and
the treatment of such
information refers to
______

90 / 149

Nigeria media system
operates ______ type of
normative theory of the
press

91 / 149

The use of eye contact in
discussion is
____________

92 / 149

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters
exemplifies

93 / 149

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

94 / 149

According to Schiller
(1976), the second weave
of modernization theory is a
part of critical theory that
was popular in the ______
and ______

95 / 149

Research and theory are
closely related through

96 / 149

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

97 / 149

Theory guilds and
simulates research, while
research
,
theory

98 / 149

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with
______-

99 / 149

The mass information
society was based on all
the following assumptions
except_______

100 / 149

In which media system is
the press regarded as the
‘forth estate of the realm’

101 / 149

____ theory of the media
views that individual
audience as capable of
either to accept or reject
mass media messages or
information

102 / 149

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with

103 / 149

Phenomenon simply put is
______

104 / 149

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

105 / 149

Innovation decisions as a
five process according to
Rogers include knowledge,
persuasion, decision,
confirmation and

106 / 149

The media serve as
watchman for societies.
This media role is otherwise
referred to as ______

107 / 149

Communication is dynamic.
This means Communication
is evolving, it improves with
time and

108 / 149

Gratification theory is an
example of
theories

109 / 149

____ are the signs and
symbols that give
expression to content

110 / 149

In communication process
invariably controls
communication

111 / 149

Libertarian media theory in
______in the ______
century

112 / 149

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is

113 / 149

“There is nothing as
practical as a good theory.”
This statement is
associated with

114 / 149

Communication is said to
be complete when

115 / 149

Gratification theory is an
example of
____________theories

116 / 149

“There is nothing as
practical as a good theory.”
This statement is credited
to
and which year

117 / 149

All except one in list is not
an approach to the study of
mass communication
theory

118 / 149

An objective evaluation of
identified data is

119 / 149

The hypodermic needle
theory is also known as

120 / 149

The media serve as
watchman for societies.
This media role is otherwise
referred to as

121 / 149

Communication theorists try
to ______ what happens in
communication process

122 / 149

A breakdown in
communication as a result
of message not being
adapted to its receiver is

123 / 149

The dependency theory
was originally proposed by

124 / 149

theory views the mass
media as the ‘mirror’ of the
society

125 / 149

With the help of the mass
media, a child soon learns
the norms, values, rules
and habits of his society. In
this case the media is said
to perform _______
function

126 / 149

The collective impact of
mass media contents on
individual members of the
society together defines the
development of
society______

127 / 149

In the democratic
participant media system
individuals and minorities
have right of
to the media

128 / 149

The last two press theories
espoused by the
developing are

129 / 149

Communication process is
an ADDITIVE process
because________

130 / 149

Presupposes that television
shapes concepts of social
reality

131 / 149

The relationship between
the media and the
government under the
authoritarian media system
is the

132 / 149

theory focuses on the
Western media domination
of global mass
communication

133 / 149

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to______

134 / 149

Bernard Cohen (1994)
proposes that the central
function of theory is to

135 / 149

All but one in the list is not
context of
communication_______

136 / 149

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

137 / 149

Theories perform all but
one of these functions
_______

138 / 149

The basic assumption of
the normative theories is

139 / 149

Anything that interferes the
process of communication
or distorts the original
meaning of communication
intent is called

140 / 149

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with _____

141 / 149

In mass communication,
communication is mostly
one way______

142 / 149

Communication is said to
be complete when
_________

143 / 149

Democratic participant and
the Development media
theories were adopted by
_______

144 / 149

Communication effects can
be permanent or
immediate, delayed or

145 / 149

Framing and priming
theories are good examples
theories

146 / 149

Henri Tajfel and John
Turner in 1970s and 1980s
developed
behavioural theory

147 / 149

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters typifies
______

148 / 149

The codes used to package
information, the content and
the treatment of such
information refers to

149 / 149

Cell phones can be
classified under
type of media

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