Category: MAC213 0 MAC213 1 / 120 Focus Group interview helps to find out___________ Cost of product Where the product is available How people feel None of the option 2 / 120 Observational research is based on things seen. True OR False? Check 3 / 120 The weakest form of measurement is known as the Check 4 / 120 The purpose of experimental research include all but one of these________ Establishes possible cause and effects relationship between independent and dependent variables Probe the applicability of the final result of the research Test existing theories or new hypotheses Provided a form of control to internal and external validity 5 / 120 Response rate is also known as Check 6 / 120 Content analysis is________ A type of research A type of experimentation A type of newspaper editorial Part of the course content for this course 7 / 120 The three types of hypotheses are Descriptive, Comparative and hypotheses Check 8 / 120 Convenience sample is also called sampling Check 9 / 120 Fish out the odd characteristic of research_________ Inexpensive Critical Empirical Verifiable 10 / 120 A research proposal is an outline prepared by_________ A research supervisor A researcher An interviewee Only the academia 11 / 120 The Latin word Experiri means Check 12 / 120 Stages of media research development include all except:___________ Uses and users of the media The media themselves Effect of the media None of the options 13 / 120 Content Analysis and Survey fall under research design Check 14 / 120 Sampling calls for the following except__________ Sample size A&B only Sample control Sample technique 15 / 120 Survey questions, have two options which make up the two basic types of questions in the survey research method. They are: open-ended and questions Check 16 / 120 Sampling technique is a procedure of drawing samples from a given population. True or false? Check 17 / 120 How many steps are involved in conducting a systematic sampling of a study population carrying out___________ Five Seven Eight Ten 18 / 120 One of these is correct about Focus Group Discussion__________ Has high face validity All of the options It very slow in producing results Is very expensive 19 / 120 H0 stands for Hypotheses Check 20 / 120 A major disadvantage of case study is that___________ It cannot be conducted by one person It lacks scientific rigor It is hardly funded by funding Agencies It is very difficult to learn 21 / 120 Researchers abbreviate alternative Hypothesis as Check 22 / 120 A states a predicted relationship between two or more variables/concepts Check 23 / 120 Indexes are constructed at a level of measurement Check 24 / 120 The Hypothesis testing procedure involves _steps Check 25 / 120 Which of these cannot be a heading in chapter three of a research proposal? _________ Research design Research method Research methodology Research significance 26 / 120 The opposite of variable is Check 27 / 120 For a survey to be valid, a very high return rate is required. True OR False Check 28 / 120 in a simple definition, is a thorough, systematic and organized search for knowledge and facts to support or argue a position Check 29 / 120 The major communication research methods are Experimental, Content Analysis and Check 30 / 120 The First type of Content Analysis was published in__________ Japan Sweden America Yale 31 / 120 Convenience sampling is also called all but one of these_________ Manageable Sampling Accidental sampling Available sampling Opportunity sampling 32 / 120 When was The “5Ws & H” communication model was propounded ? The year_______ 1948 1984 1949 1994 33 / 120 The merits of survey research includes all but one____________ Cannot be replicated else where Results are generalisable Yields massive data at small budget Results are accurate if sampling is correct 34 / 120 The First type of Content Analysis was published 1743 to determine the content of Check 35 / 120 One advantage of the stratified random sample includes___________ Strata are not overpopulated Not tasking Not time consuming None of the above 36 / 120 Phenomenology is a approach that investigates an individual’s or groups’ perception of reality as the researcher constructs it. True OR False? Check 37 / 120 In an attempt to locate participants who are hard to find, in which the populations include people such as drug addicts and homeless people, sampling is used. Check 38 / 120 Phenomenology is not a communication research approach. True OR False? Check 39 / 120 Survey research is a nonexperimental, descriptive research___________ FALSE None of the options TRUE Partially true 40 / 120 Experts generally agree on all of these except one__________ Research is analytical Research is educative Research is systematic Research is planned 41 / 120 Convenience sample relies on, subjects Check 42 / 120 A topic may be researchable if__________ The problem can be investigated The problem is insignificant The methodology is inappropriate It is too broad 43 / 120 Survey research is a nonexperimental, descriptive research. True OR False? Check 44 / 120 Indexes are usually at the ordinal, but mostly at level Check 45 / 120 In philosophy, a construct is regarded as an Check 46 / 120 The Research method that increases the likelihood of obtaining samples that are representative of the population is Check 47 / 120 Pick out the odd data form from this group________ Ordinal data Binary data Discrete data Nominal data 48 / 120 Which of these is among the mass media research terms:____________ Concepts Constructs All of the options None of the options 49 / 120 The abbreviation CAPI means Check 50 / 120 Literature review serves the following purpose except________ It must support the findings It may help to shed more light on the research problem It provides an integrated overview or summary of the field of study It helps to establish the reason why the research has to be carried out 51 / 120 sampling is used when the population of a sample is divided into exclusive groups from which the researcher draws a sample of the groups Check 52 / 120 Chapter two of research proposal is all about___________ Research findings and recommendation Research method Research design Literature review 53 / 120 Which of these is not method for conducting communication research? __________ Questionnaire Content analysis Survey method Case study 54 / 120 Focus Group Discussion is base on understanding people’s Check 55 / 120 One characteristic of Mass Media research is sensationalism. True OR False? Check 56 / 120 One of the advantages of a cohort research is that it is__________ Highly flexible Easy identification of cohort groups High mortality rate Highly analytical 57 / 120 The demerits of experimental research is not one of these_________ bias can affect the outcome some questions cannot be answered by this research Results may not be applied to real life situation It can only be applied in health institution 58 / 120 A outline prepared by a researcher is called Check 59 / 120 The First type of Content Analysis was published in 1743 to determine the content of__________ Newspapers Magazines Bibles Hymns 60 / 120 The importance of taking samples to study an entire population is necessary for the following reasons except_________ Technique Economy Timeliness Accuracy 61 / 120 Variable is a term used in communication research to represents concept or construct that can be in research Check 62 / 120 The pillar upon which any research work is built is Check 63 / 120 Researchers abbreviate research questions as. Check 64 / 120 Other areas of media research include all except:___________ Media profits Nollywood Media literacy Media feedback 65 / 120 Chapter two of research project is titled Check 66 / 120 Two major barriers to media and communication research are background and ignorance. True OR False? Check 67 / 120 Which of these does not describe the survey research_________ It involves the collection of original data It is descriptive in nature It is noneexperimental It is now outdated as research method 68 / 120 Is Ethnography a qualitative or quantitative research design? Check 69 / 120 The Focus Group research method is also referred to as__________ A&B above Group Interviewing Questionnaire type Population study 70 / 120 One of these is not a demerit of a survey research___________ It is difficult to get a representative sample It is very difficult to conduct Response rates are dwindling It is used to probe issue in their realistic settings 71 / 120 A major criteria of sample is that it must be ____ the larger population Equal to Similar All the options Representative of 72 / 120 Deviation of the selected sample from the true characteristics, traits, behaviour of the entire population is known as_________ Merge Sampling error Probability Qualities 73 / 120 The word experimentation is derived from a Latin word Check 74 / 120 The sample method that increases the likelihood of obtaining the samples that are representative of the population is___________ Simple random Cluster Probability Systematic 75 / 120 Creating a simple random sample requires _steps Check 76 / 120 Which is not a single subject experiment design___________ Alternative base line design A-B-A withdrawal design Multiple base line design Alternative treatment design 77 / 120 The principle that guides researchers in determining an acceptable sample size includes___________ Attrition Methodology Time All of the options 78 / 120 In every research endeavour the aim is to answer questions or test Check 79 / 120 scale is also called scalogram analysis Check 80 / 120 One disadvantages of panel study is______________ Funding the study Source credibility Choosing a venue Recruiting members to fill questionnaire 81 / 120 The two main Sampling techniques are the Probability and techniques Check 82 / 120 Media research is:_____________ Using one to improve the other The application of scientific method to the study of the mass media Ensuring media practitioners are scientifically knowledgeable Comparing the media and research 83 / 120 Example of a sample frame can be telephone book, voters list, house addresses, names of individuals__________ FALSE Indifferent Not sure TRUE 84 / 120 These contributed to the growth of mass media research:__________ All of the options World war 1 Usefulness of research data to persuading consumers None of the options 85 / 120 Techniques under the probability sample are as follows________ Simple random & stratified Systematic sampling Cluster sampling All of the above 86 / 120 The advantage of laboratory experiments does not include one of the following options:_________ Link cause and effects relationship Precision is achieved no matter what Enables replication of results Researchers control the environment 87 / 120 Which is right about experiment research? __________ All of the above Field experiment/laboratory are types of these research None of the above Laboratory experimentation is an example 88 / 120 A sampling frame is a document or record that contains all the items or objects in a of study Check 89 / 120 The “5Ws & H” communication model was propounded by____________ Felix Kerlinger Harold Lasswell Severin & Tankard George Gerbner 90 / 120 Chapter one of the research proposal does not contain___________ Significant of the study Research question Research methodology Operational definition of terms 91 / 120 Which of the following cannot be found in a research proposal? __________ Research findings Research topic Research question Research method 92 / 120 The Focus Group research method is also referred to as Check 93 / 120 Focus Group Research Method is also Check 94 / 120 A research proposal is otherwise known as__________ A plain bee Pre-field Project topic Research topic 95 / 120 The use of interview is one of the tools employed in survey research. True/false Check 96 / 120 In an attempt to locate participants who are hard to find, in which the populations include drug addicts, homeless people – sample is used_________ None of the above Crossman sample Snowball sample Accurate Sample 97 / 120 The testing of existing theories is known as research Check 98 / 120 All but one are means of getting data in research:____________ Research questions Research objectives Research hypotheses Research analysis 99 / 120 Primary Sources of data are not required for some types of research. True OR False? Check 100 / 120 Areas to which the media scientific method are applied include all but one:_____________ Media effect Print media Media profit Electronic media 101 / 120 Probability sampling allows for________ while nonprobability gives room for Estimate parameters & not of interest Test hypotheses & generate hypotheses Generate hypotheses & test hypotheses None of the above 102 / 120 Communication Research is necessary for the advancement of Professionalism. True OR False? Check 103 / 120 _validity is the degree to which a test measures an intended hypothetical construct Check 104 / 120 One is not among the headings of single variables___________ Precision experimental design Quasiexperimental design True experimental designs Pre-experimental design 105 / 120 A group of people who share a common characteristics at a point in time is called___________ Cohort group Sample Critical mass Observational group 106 / 120 Intervening Variables is also known as variable Check 107 / 120 One is not the purpose of survey research____________ Aesthetic Exploratory Explanatory Descriptive 108 / 120 Analysis has shown that________ Theory and research are mere tools researchers play on Theory is not part of research There is no correlation between theory and research There is correlation between theory and research 109 / 120 Hypothesis is a_______ Number of hurdles to be clear in the course of a research Clear statement of what is to be investigated Definition of the goals tenable after a research Set of unanswered questions after a research 110 / 120 A research proposal is otherwise known as: Check 111 / 120 Is an ideal that seeks to explain the relationship between the independent and dependent variables Check 112 / 120 A common characteristic of Cohort Analysis is__________ Discriminatory population Sample mortality & Age modification Accessible sample None of the options 113 / 120 A variable has only one attribute and does not change in value. True OR False? Check 114 / 120 The first kind of content analysis carried out probably dates back to________ 1923 1843 1943 1743 115 / 120 Mediating variables, also called variables Check 116 / 120 One disadvantage of Focus Group is_________ Participants share common characteristics Data obtain from it is difficult to analyse It is a one-one interview It gives the researches much control 117 / 120 sample is reliance on available subjects Check 118 / 120 The semantic differential scale assesses the extent of the subject's with items where the response for each item is shown on a continuum Check 119 / 120 The pillar upon which any research work is built is research questions. True OR False? Check 120 / 120 Convenience sample is a technique used by researchers to select, samples Check Restart quiz Rate this quiz Send feedback
