Category: MAC232 0 MAC232 1 / 150 _______arm of public relations is employed to take care of organisation’s key stakeholders and customers’ needs respectively Environmental/stakeholders public relations Stakeholders/international relations Stakeholders/consumers relations customers/stakeholders relations 2 / 150 The transfer process model was enunciated by Check 3 / 150 The first stage of public relations processes is Check 4 / 150 The first element of the FOUR-STEP model is Check 5 / 150 All except one of the following affect the practice of environmental PR ____ Weak regulatory authority Inadequate manpower Huge cost of some environmental campaign Colonialism and Christianity 6 / 150 One of these is not example of national policy on environment _____ FEPA Decree No. 58 of 1988 Federal Environmental Relation Agency (CAP 131 LFN) Federal Environmental regulation Agency (CAP. 131 LFN) NEPMSHWR 1991 7 / 150 An action undertaken by a PR practitioner to determine whether a campaign programme was a success or failure is Check 8 / 150 An organisation’s “publics” refers to _______ None of the options The stakeholders only Every person affected by the activities of the organisation The media and stakeholders 9 / 150 Public relations in its earlier stage was conceived as _______ Deception Exploitation Mis-information Agent of change 10 / 150 _______ and_______ basically boosted the practice of public relations Massive outreach Government recognition of its importance Mass media growth Colonialism and Christianity 11 / 150 The following are strategies of environmental PR ____ Management strategy Demarketing strategy Relationship Human resources management 12 / 150 is necessary to gain all the information needed to execute public relations programme Check 13 / 150 _______ is the highest ranking officer in PR (consultancy) agency Director of PR The manager The president (CEO) The proprietor 14 / 150 Select the odd item from the list ______ Conventions Oral festivals Colloquium Teleconferencing 15 / 150 is necessary to gain all the information needed to execute public relations programme Check 16 / 150 Johnson and Johnson company recovered its reputation despite selling poisoned Tylenol because of the following reasons Check 17 / 150 If your organisation runs into bad portrayal in news, what aspect of public relations will you engage to solve this problem News relations Environmental public relations Media relations Marketing relations 18 / 150 Johnson and Johnson company recovered its reputation despite selling poisoned Tylenol because of the following reasons _____ It used mass media effectively to counter all attacks against the drug and corporate organisation It planned a formidable public communication and public relations strategies It too k cognisance of all stakeholders and it paid off The organisation has a creed which spelt out its standards 19 / 150 The knowledge of laws of environment is sine-quanon to attainment of professional and in the field Check 20 / 150 A situation where a public relations campaign combines advertising, publicity, news, promotion etc to achieve the single campaign objective is called _______ Public relations Multiple public relations campaign strategy Integrated marketing communication Advertising campaign and strategy 21 / 150 An action undertaken by a PR practitioner to determine whether a campaign programme was a success or failure is_______ Evaluation Success and failure action Success and failure assessment Briefing 22 / 150 One in the list is not public relations model ____ Public information model The Five-Step model of PR Two-symmetric model Two-Way Asymmetric model 23 / 150 Why must environmental PR be planned ______ All of the options To safeguard resources To meet clients expectation To withstand competition 24 / 150 The planning stage of public relations processes involves all but one of these_____ Media selection Recruitment Choice of media Budgeting 25 / 150 Public relations when properly applied can convert hostility to Check 26 / 150 A public relations practitioner must possess the following qualities except_______ Should be credible Must be a government official Must be certified Must be creative 27 / 150 Public relations plans, predicts issues and their for an organisation Check 28 / 150 An organisation’s “publics” refers to Check 29 / 150 Public relations ethics enables practitioners to achieve all of these except one______ Leads to strict adherence to the laws governing the discipline It assists quick attainment of organisational objectives It is a root to professionalism Ensures that practitioners operate as they wish 30 / 150 _______observed that the environment can no longer be taken for granted UN ECOWAS FEPA AU 31 / 150 The acronym IPRA stands for ______________ Institute of public relations association Institute of public relations agency International public relations association Institute of practitioners relations agency 32 / 150 The colonial government established Information Office in Lagos, later called Public Relations Department in Check 33 / 150 While journalism places high premium on objectivity, public relations is concerned with Check 34 / 150 The kind of public relations agency that accepts and handles diverse and all sorts of job is called Check 35 / 150 The following are strategies of environmental PR _______ Management strategy Demarketing strategy Relationship strategy Human resources management 36 / 150 Public relations does not work with one of these Advertising Individuals Publicity Marketing 37 / 150 The acronym CSR stands for Check 38 / 150 The stage in the PR process where the packaged messages are sent to the media and their timing and spacing are reached is Check 39 / 150 The overall aim of is to maintain support, goodwill, solidarity and mutual understanding Check 40 / 150 A public relations campaign designed to help the public avoid activities that could bring killer diseases is classified under Check 41 / 150 Pick the odd item____ Editing Misinformation Information management Research 42 / 150 A symbolic representation designed to enable us visualise elements in a given system or structure is called______________ Model Paradigm Theory Hypothesis 43 / 150 The transfer process model was enunciated by Check 44 / 150 “C” in the RACE model stands for Check 45 / 150 observed that the environment can no longer be taken for granted Check 46 / 150 Public relations do not perform one of these roles Enables organisations combat negative publicity and propaganda Assists organisations to overcome competition Assists governments and organisations to extort the public Analyses present trends and predict their consequences 47 / 150 The petroleum Drilling and Production Regulations Act came into existence in Check 48 / 150 Communication is necessary for environmental public relations___ None of the options To some extent No Yes 49 / 150 The act of scribing the communication messages to sell an idea of public relations of an organisation is called_____ Production Message writing Scribing Copywriting 50 / 150 United Africa Company (UAC) is associated with _______ in Nigeria Formulation of PR model Production and distribution of goods The growth of public relations Maintenance of peace 51 / 150 Effective crisis management relies on all but one of these ____ Well defined corporate policies and procedure of crisis management Establishing communication system and equipping it Giving responsibility to staff to be involved in tackling such crisis Informing security agencies in time 52 / 150 An organisation’s humanitarian services is called Check 53 / 150 The acronym NIPR stands for _______ News and information production relations National institute of public relations Nigerian institute of public relations Nigerian institute of practitioners relations 54 / 150 type of agency renders only some aspects of services Check 55 / 150 Nweke (2001) and Essen (2001) identified all as what PR practitioners do except_______ Corporate communication Memoranda construction Public communication Image auditing 56 / 150 A good and clear example of case studies on environmental public relations in Nigeria is _______ The Chevron oil spillage that destroyed plants and animals Union carbide chemical in Bhopal, India Chevron media attack of Niger-Deltans Nigeria’s 2012 flood disaster 57 / 150 Public relations when properly applied can convert hostility to Check 58 / 150 The provision of adequate well fare packages, incentives and reward of hard work by an organisation to its employees is an example of _arm of PR Check 59 / 150 _______ is the final stage of public relations processes Evaluation Budgeting Planning Research 60 / 150 One of these is a key objective of environmental PR _____ Conceptualises, plans, produces and packages environmental public relations education, enlightenments and information programmes Defends the environment from attacks Predicts trends and their consequences Ensures sustainable environment 61 / 150 The transfer process model was enunciated by_______ Jonathan Aliede Frank Jefkin Frank Jefkins IkechukwuNwosu 62 / 150 The first element in the TEN-POINT model of public relations is Check 63 / 150 SWOT analysis enables the PR practitioners to gain the knowledge of the , of each medium Check 64 / 150 One is odd in the list___ Improved environment Reduced agricultural yields Rising temperature Warming oceans 65 / 150 The acronym IPRA stands for Check 66 / 150 The overall aim of is to maintain support, goodwill, solidarity and mutual understanding Check 67 / 150 Propaganda and _are three concepts public relations is likened to Check 68 / 150 The stage of critical thinking, meditation and ideation to determine what do in a particular PR campaign programme is Check 69 / 150 Environmental public relations is a relatively new _______ and_______ Profession and field Field and practice Communication and field Practice and communication 70 / 150 IPCM or OP-Matric Model came into existence when ____ 1996 1986 1967 1945 71 / 150 Effective application of public relations can revert APATHY to Check 72 / 150 A good example of case studies on environmental public relations in Nigeria is Check 73 / 150 Propaganda, and are three concepts public relations is likened to Check 74 / 150 The two elements of Asymmetric model are and Check 75 / 150 A public relations campaign designed to help the public avoid activities that could bring killer diseases is classified under _______ Customers relations Environmental relations Public relations Public enlightenment 76 / 150 According to Idemili (1992) public relations applies all but one in the list _____ Truth Propaganda Full information Empathy 77 / 150 The officer that accounts directly to the chief executive officer in PR agency is Check 78 / 150 All except one of the following is not an exponent of public relations ___ Sam Black Sam Epelle Rex Hallow George Ume 79 / 150 Nwosu and Nkamnebe (2006) itemised measures of determining a successful agency Check 80 / 150 Pick out the odd item from the list _______ Web television Digital camera Laptops Brochures 81 / 150 Environmental public relations is a relatively new Check 82 / 150 Organisations need the services of public relations for all the following reasons except To withstand competition For countering adverse publicity Management philosophy Reacting to globalisation 83 / 150 A corporate organisation made up of public relations professional practitioners who team up to work as a group to render PR services is Check 84 / 150 A symbolic representation designed to enable us visualise elements in a given system or structure is called Check 85 / 150 The production stage of public relations processes involves Designing, Check 86 / 150 A good example of case studies on environmental public relations in the USA is Check 87 / 150 Pick the odd item _____ Research Misinformation Editing Information management 88 / 150 The full meaning of the acronym SWOT is _______ Strength , weakness, opportunity and threat Strength, work, operate and trust Strength , weak-points, openness and trust Strict, weak-points, opportunity and truth 89 / 150 A situation where a public relations campaign combines advertising, publicity, news, promotion etc to achieve the single campaign objective is called Check 90 / 150 The following are components of environmental PR except_______ Community Earthquakes Environment Ecosystem 91 / 150 Public relations when properly applied can convert PREJUDICE to _______ Sympathy Apathy Interest Acceptance 92 / 150 Earthquakes and urbanization are examples o Check 93 / 150 _______observed that the environment can no longer be taken for granted UN AU NEMA FEPA 94 / 150 is the highest ranking officer in PR (consultancy) agency Check 95 / 150 , __basically boosted the practice of public relations Check 96 / 150 United Africa Company (UAC) is associated with in public relations Check 97 / 150 Communication is needed for effective crisis management ____ True to some extent True None of the options False 98 / 150 The stage at which all the talents necessary to execute the programme are engaged is Check 99 / 150 An organisation’s humanitarian services is called Check 100 / 150 The acronym CSR stands for Check 101 / 150 A good example of case studies on environmental public relations in the USA is Check 102 / 150 The act of scribing the communication messages to sell an idea of public relations of an organisation is called Check 103 / 150 The following are print instruments of public relations except_______ Catalogues Almanacs Tracts e-mail 104 / 150 RACE Model was propounded by Check 105 / 150 _______advocates for an environment in which man is at harmony with his environment in_______ Nwosu,1996 Aliede, 1986 Epelle,2005 Black,1989 106 / 150 IPCM or OP-Matric Model came into existence when ____ 1945 1996 1967 1986 107 / 150 The act of scribing the communication messages to sell an idea of public relations of an organisation is called_______ Scribing Production Copywriting Message writing 108 / 150 Ethics is important and should be observed by environmental PR practitioners _____ None of the options True True to some exten FALSE 109 / 150 If your organisation runs into bad portrayal in news, what aspect of public relations will you engage to solve this problem Check 110 / 150 Public relations when properly applied can convert hostility to _______ Interest Sympathy Acceptance Apathy 111 / 150 The following are ways of resolving environmental issues through environmental PR_____ Harmonising and gathering resources Involvement of experts and professionals Invigorated mobilization of the publics Collaborative engagement with others 112 / 150 Checking from time to time to ensure that the PR campaign programme is running as scheduled by the practitioner is Check 113 / 150 An agency is said to be a successful one if it______ Maintains consistent quality services Misses deadlines Has creative talents Has integrity and honesty 114 / 150 The first element of the FOUR-STEP model is Check 115 / 150 _arm of public relations is employed to take of organisation’s key stakeholders and customers’ needs respectively Check 116 / 150 The acronym CSR stands for _______ Corporate social relations Corporate social responsibilities Community social relations Corporate Social Responsibility 117 / 150 Nwosu in the year _______ advocated for an environment in which man is at harmony with his environment 1986 1989 1996 2005 118 / 150 Pick out the odd item from the list_____ Petroleum Refining Regulations of 1974 The Mineral Acts of 1946 Petroleum and Mining Act of 1969 Petroleum Decree (Act) of 1969 119 / 150 Public relations when properly applied can convert PREJUDICE to Check 120 / 150 United Africa Company (UAC) is associated with in Nigeria Check 121 / 150 The last component of the IPCM or OP Matrix model is Check 122 / 150 A situation where a public relations campaign combines advertising, publicity, news, promotion etc to achieve the single campaign objective is called Check 123 / 150 The FOUR-steps model of PR involves all except_______ Research and listening Organising and planning Evaluation and assessment Communication and action 124 / 150 An action undertaken by a PR practitioner to determine whether a campaign programme was a success or failure is_______ Briefing Success and failure action Evaluation Success and failure assessment 125 / 150 RACE Model was propounded by Check 126 / 150 _______is the first stage of public relations processes Conceptualisation Planning Research Budgeting 127 / 150 There are processes of public relations Check 128 / 150 An organisation’s humanitarian services is called_______ Organisational Social services Community social services Corporate social responsibility Organisational humanitarian service 129 / 150 IPCM or OP-Matric Model came into existence when Check 130 / 150 The production stage of public relations processes involves all but one of the following _____ Packaging Designing Editing Planning 131 / 150 To professionalise the practice of PR, the government in_______ promulgated decree No. 16 1945 1985 1995 1990 132 / 150 The full meaning of the acronym SWOT is Check 133 / 150 The colonial government established Information Office in Lagos, later called Public Relations Department in _______ 1940 1968 1949 1959 134 / 150 If Niger-Delta stakeholders accuse chevron of polluting their lands and water, as a PR officer of the organisation what measure will you adopt to save you organisation Check 135 / 150 According to Belch and Belch, all except one of these is not aprocess of environmental PR___ Determining and evaluating public attitude Budgeting for the programme Developing the programme Establishing a public relations plan 136 / 150 The full meaning of the acronym SWOT is Check 137 / 150 The first stage of public relations processes is_______ Planning Conceptualisation Research Budgeting 138 / 150 The knowledge of the laws of the land is imperative for the environmental PR practitioner to succeed_____ True False True to some extent False to some extent 139 / 150 While journalism places high premium on objectivity, public relations is concerned with_______ Balance and fairness Ethical values and social responsibilities Courage Accuracy 140 / 150 _currently controls the practice of public relations in Nigeria Check 141 / 150 , basically boosted the practice of public relations Check 142 / 150 Fish out the odd item in the list_____ Conceptualisation Advocacy Budgeting Planning 143 / 150 The TEN-POINT symmetric model was propounded by Check 144 / 150 The Decree establishing NIPR is Check 145 / 150 One of the following is not parts of the Cs of communication _____ Complexity Clarity Continuity Content 146 / 150 Nwosu and Nkamnebe (2006) itemised _measures of determining a successful agency Check 147 / 150 Effective application of public relations can revert IGNORANCE to Check 148 / 150 _is the first stage of public relations processes Check 149 / 150 If Niger-Delta stakeholders accuse Chevron of polluting their lands and water, as a PR officer of the organisation what measure will you adopt to save you organisation Issue press statement to discounter the accusation Massive outreach Adopt stakeholders relations Make effective use of environmental relations 150 / 150 RACE Model was propounded by_______ Cutlip and Allen Center John Marston Scot Joseph Frank Walsh Restart quiz Rate this quiz Send feedback
