Category: MKT108 0 MKT108 1 / 50 The _______ planning process rests on two important concepts. Structure Methods Techniques Strategic 2 / 50 __________ goods are those bought by individuals and organizations for further processing a business. Check 3 / 50 ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars. Check 4 / 50 Most new and recently introduced goods can be classified as __________ goods. Check 5 / 50 The following are the part of the four main pillars of the marketing concept, except; ________ Customer Orientation Market focus Profitability Environmental scanning 6 / 50 Research is necessary but a lot of……………………. are reluctant to engage in international research All of the above Brokers Investors Managers 7 / 50 There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably. Consumers Investors Customer Clients 8 / 50 Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer. Identification Idea Planning Plan 9 / 50 Marketing channels can be described by the number of ________ involved. Check 10 / 50 ________ is necessary when two or more parties have unsatisfied wants Check 11 / 50 __________are wants for specific products that are backed up by an ability and willingness to buy them. Check 12 / 50 ________ products generally involve high value purchases and competitive bidding based on price competition. Check 13 / 50 ________concept holds that consumers will favour products that offer the most quality. Check 14 / 50 There are __________ number of participants in the buying process. Check 15 / 50 The social approach focuses on the _________ created by various marketing activities and institutions. Money Product obsolescence Social contribution and costs Market shares 16 / 50 The following are the main interests of managerial marketers, except; _________ Implementation Direct selling Market analysis Planning 17 / 50 _______ is the only element in the marketing mix that produces revenue. Place Product Price Promotion 18 / 50 _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare Check 19 / 50 Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future. All of the above Forecast Project Show 20 / 50 Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions Five Four Six Nine 21 / 50 ________are major capital items that form the main assets of the production firms. Check 22 / 50 ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers Stanton, 1964 Kotler, 1984 American Marketing Association Cundiff and Still, 1964 23 / 50 Financing is made up of a number of _______ known as marketing functions. None of the above Stages Activities Categories 24 / 50 ___________ are products that consumers insist on having. Check 25 / 50 ________ is one of the oldest marketing philosophies/concepts that guide's sellers. Check 26 / 50 _________approach focuses on particular classes of products. Check 27 / 50 In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. Psychographic Behavioural Demographic Socioeconomic 28 / 50 Marketing Finance, Risk bearing and Market Information are all part of the ________ function. Check 29 / 50 ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market. None of the above Focus group Direct Test 30 / 50 __________ goods are bought by final consumers for personal consumption. Check 31 / 50 _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process. Check 32 / 50 __________ behaviour is hardly traceable to only one characteristic. Marketing Selling Trade Buying 33 / 50 Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants. Business Commerce Selling Trade 34 / 50 __________form the major parts of the finished items. Check 35 / 50 _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer Check 36 / 50 ___________is a state of felt deprivation. Check 37 / 50 Product planning and development are part of the __________ function in marketing. Check 38 / 50 The agent middlemen that are usually large institutions with marketing facilities are called _________ Check 39 / 50 ______ marketing planning in an organization leads to the preparation of an annual marketing plan Strategic Methods Techniques Structure 40 / 50 _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines. Check 41 / 50 _________ are in charge of transfer of ownership on the channel of distribution. Check 42 / 50 Transportation is part of the _________ function of marketing. Check 43 / 50 A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment Service System Scanning Structure 44 / 50 The __________ concept rests on four main pillars Price Business policy Product Marketing 45 / 50 There are ________ distinct product life cycle stages: Four Six Three Five 46 / 50 __________is concerned with setting certain standards/ levels to accomplish the produced goods. Check 47 / 50 __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them. Check 48 / 50 Marketing research is the first step taken by any ……………………... before investing his money in business Entrepreneur None of the above Investor Broker 49 / 50 Financing is made up of a number of _______ known as marketing functions. Stages None of the above Activities Categories 50 / 50 _________take physical possession of the goods they trade with. Check Restart quiz Rate this quiz Send feedback
