Category: MKT205



1 / 50

 ________________ should be done in such a way that the brand name must attract the attention of customers.

2 / 50

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

3 / 50

There are ______functions in marketing

4 / 50

In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

5 / 50

In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

6 / 50

_______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

7 / 50

_________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

8 / 50

____________is a pattern of living adopted by an individual.

9 / 50

___________ is concerned principally with making the product available at the desired time and place. 

10 / 50

____________is used when a new product is introduced into a market in which there are no competitors. 

11 / 50

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

12 / 50

______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

13 / 50

Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

14 / 50

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

15 / 50

__________is defined as the act or process of growth, progress and improvement within a physical setting.

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_____________________is defined as the process by which marketing plans are developed for products. 

17 / 50

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

18 / 50

________ provides value for the people involved in the organisation

19 / 50

______ is the document that regulates the activities of the partnership business.

20 / 50

Services often cannot be separated from their__________. 

21 / 50

_________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

22 / 50

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

23 / 50

______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

24 / 50

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

25 / 50

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

26 / 50

The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

27 / 50

There are ______ steps in decision-making model.

28 / 50

Financial institutions are most often described as being ________ in nature.

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A _______is that who is active in the affairs of the business but not known to the public as a partner

30 / 50

The source of new product can either be internal or ______________.

31 / 50

A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

32 / 50

The three core areas of corporate strategy are strategic analysis, strategic development and ______

33 / 50

A high level of Literacy rate is a major condition in _____________marketing

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____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

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_________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

36 / 50

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

37 / 50

______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

38 / 50

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

39 / 50

The ______concept holds that consumers would favour products that are available and highly affordable.

40 / 50

The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

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______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

42 / 50

Mass marketing can also be referred to as ____________ marketing

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_______is an association of two to twenty persons carrying on a business in common with the view of making profit

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_____is the type of partner(s) who take active part in the formation, financing and management of the business.

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________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

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_______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

47 / 50

The first step in the marketing process is ________

48 / 50

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

49 / 50

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

50 / 50

Hornby (2006) defined __________as the process or stimulating the interest of people to do something

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