MKT205

_________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

Hornby (2006) defined __________as the process or stimulating the interest of people to do something

A high level of Literacy rate is a major condition in _____________marketing

Capitalization of income, method of valuation is the procedure for determining the ____

The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

_________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

_________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

_______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

There are ______ steps in decision-making model.

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

____________is used when a new product is introduced into a market in which there are no competitors. 

Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

_________is an organisation where some specialist functions have developed.

______ is the document that regulates the activities of the partnership business.

______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

_________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

The three core areas of corporate strategy are strategic analysis, strategic development and ______

The source of new product can either be internal or ______________.

Services often cannot be separated from their__________. 

____________is a pattern of living adopted by an individual.

_____is the type of partner(s) who take active part in the formation, financing and management of the business.

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

Financial institutions are most often described as being ________ in nature.

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

There are ______functions in marketing

________partner is not involved in managing of the business and doesn’t receive salary

__________ differentiation is often adopted when a company is faced with competition. 

 ________________ should be done in such a way that the brand name must attract the attention of customers.

_________theory is made up of motivator factors and hygiene factors

A _______is that who is active in the affairs of the business but not known to the public as a partner

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

The ______concept holds that consumers would favour products that are available and highly affordable.

Financial services are the economic services providers by the ________.

________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

_______is an association of two to twenty persons carrying on a business in common with the view of making profit

______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

The first step in the marketing process is ________

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

________ provides value for the people involved in the organisation