Category: MKT205



1 / 50

_________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

2 / 50

______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

3 / 50

The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

4 / 50

Hornby (2006) defined __________as the process or stimulating the interest of people to do something

5 / 50

A high level of Literacy rate is a major condition in _____________marketing

6 / 50

Capitalization of income, method of valuation is the procedure for determining the ____

7 / 50

The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

8 / 50

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

9 / 50

A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

10 / 50

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

11 / 50

_________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

12 / 50

_________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

13 / 50

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

14 / 50

_______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

15 / 50

__________is defined as the act or process of growth, progress and improvement within a physical setting.

16 / 50

There are ______ steps in decision-making model.

17 / 50

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

18 / 50

____________is used when a new product is introduced into a market in which there are no competitors. 

19 / 50

Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

20 / 50

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

21 / 50

_________is an organisation where some specialist functions have developed.

22 / 50

______ is the document that regulates the activities of the partnership business.

23 / 50

______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

24 / 50

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

25 / 50

_________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

26 / 50

The three core areas of corporate strategy are strategic analysis, strategic development and ______

27 / 50

The source of new product can either be internal or ______________.

28 / 50

Services often cannot be separated from their__________. 

29 / 50

____________is a pattern of living adopted by an individual.

30 / 50

_____is the type of partner(s) who take active part in the formation, financing and management of the business.

31 / 50

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

32 / 50

Financial institutions are most often described as being ________ in nature.

33 / 50

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

34 / 50

There are ______functions in marketing

35 / 50

________partner is not involved in managing of the business and doesn’t receive salary

36 / 50

__________ differentiation is often adopted when a company is faced with competition. 

37 / 50

 ________________ should be done in such a way that the brand name must attract the attention of customers.

38 / 50

_________theory is made up of motivator factors and hygiene factors

39 / 50

A _______is that who is active in the affairs of the business but not known to the public as a partner

40 / 50

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

41 / 50

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

42 / 50

The ______concept holds that consumers would favour products that are available and highly affordable.

43 / 50

Financial services are the economic services providers by the ________.

44 / 50

________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

45 / 50

In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

46 / 50

_______is an association of two to twenty persons carrying on a business in common with the view of making profit

47 / 50

______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

48 / 50

The first step in the marketing process is ________

49 / 50

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

50 / 50

________ provides value for the people involved in the organisation

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