Loading...




Category: MKT206

0

MKT206

1 / 50

____________ is not an aspect of customer relationship management

 

2 / 50

The three CRM processes at the customer-facing level do not include relationship………

 

3 / 50

In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____

 

4 / 50

GMROI is ______________

5 / 50

This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing

 

6 / 50

CRM horizontal processes refer to the cross-functional processes such as Product …….............

 

7 / 50

CRM successful implementation steps does not include……….

 

8 / 50

The international chain WalMart is particularly known to be _________

9 / 50

When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal

 

10 / 50

This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place

 

11 / 50

Inventory used to guard retailer when vendor does not get merchandise to you on time is __________

12 / 50

_________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.

 

13 / 50

Which of these people do not benefit from retail audit?

14 / 50

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers
is _________

15 / 50

The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................

 

16 / 50

The number of different merchandising categories within a store or department is called ________

17 / 50

For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized

18 / 50

According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________

19 / 50

The ……... CRM processes at the customer-facing level does not include relationship

 

20 / 50

____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

 

21 / 50

The general factors affecting retailing pricing decisions is categorized into ______

22 / 50

The era of _________ was basically an era of shortages in economies.

23 / 50

Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale

24 / 50

This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing

 

25 / 50

Retailers use two types of buying systems known as _______

26 / 50

The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............

 

27 / 50

The relationship between cost-pricing in retailing is ________

28 / 50

The two options opened to retailers on costing is marginal costing and __________

29 / 50

While absorption costing stresses…….. cost

30 / 50

___________ process is not a CRM process

 

31 / 50

CRM successful implementation steps do not include………...............

 

32 / 50

Price promotion tactics does not include………...........

 

33 / 50

Task management helps to assign tasks and execution in the following areas except ___________

34 / 50

The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..

 

35 / 50

CRM delivery processes include………. management

 

36 / 50

Customer retention approaches in customer relationship management does not include adding ……….

 

37 / 50

The duties of a CRM Manager includes only…….. with other departments

 

38 / 50

This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space

 

39 / 50

CRM primary processes includes _________

40 / 50

Price promotion tactics does not include ……… increase

 

41 / 50

Whole cluster of benefits when company promises to deliver through its market offering is called ____

 

42 / 50

Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............

 

43 / 50

___________ is the tool that helps a project manager to keep CRM project on track

 

44 / 50

The five generic cross-functional CRM processes does not include……...............

 

45 / 50

Decision roles in consumer behaviour does not include ………

 

46 / 50

Marginal costing of products means __________

47 / 50

External factor which affect pricing decisions of a retailing outlet is ________

48 / 50

The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________

49 / 50

This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM

 

50 / 50

__________ focused is not an advantage of a customer-focused business approach

 

Rate this quiz