Category: MKT206 0 MKT206 1 / 56 A. The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________ 1. Supply chain management 2. Assortment chain management 3. Category chain management 4. Demand chain management 2 / 56 B. Task management helps to assign tasks and execution in the following areas except ___________ 1. Measurement of patronage 2. Measurement of promotional displays 3. Measurement of share-ofthe shelf 4. Measurement of shares/number of facings 3 / 56 C. ___________ process is not a CRM process Check 4 / 56 D. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________ 1. Base stock 2. Value stock 3. Buffer stock 4. Cycle stock 5 / 56 E. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale 1. Lead point 2. Review time 3. Order point 4. Lead time 6 / 56 F. CRM horizontal processes refer to the cross-functional processes such as Product ……............. Check 7 / 56 G. The era of _________ was basically an era of shortages in economies. 1. the 50s 2. the 60s 3. the 70s 4. the 90s 8 / 56 H. This is a central point in an enterprise from which all customer contacts are managed; ____ centre Check 9 / 56 I. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is …….............. Check 10 / 56 J. Price promotion tactics does not include ……… increase Check 11 / 56 K. Marginal costing of products means __________ 1. Direct costing 2. Cost pricing 3. Indirect costing 4. Mark-up 12 / 56 L. All of the following are advantages of High Inventory Turnover except _________ 1. Increased salesperson morale 2. Increased money for market opportunities 3. Increased cost of goods sold 4. Increased sales volume 13 / 56 M. Customer retention approaches in customer relationship management does not include adding ………. Check 14 / 56 N. The relationship between cost-pricing in retailing is ________ 1. inelastic 2. elastic 3. vertical 4. Perfectly elastic 15 / 56 O. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________ 1. ROI 2. EDI 3. Logistics 4. Data warehouse 16 / 56 P. The duties of a CRM Manager includes only…….. with other departments Check 17 / 56 Q. Retailers use two types of buying systems known as _______ 1. Staple merchandise buying system for fashion 2. Stape merchandise buying system for basics 3. A merchandise budget for fashion merchandise 4. Both A and B 18 / 56 R. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and….............. 1. Actual size of profit 2. completion 3. legal constraints 4. demand 19 / 56 S. The ……... CRM processes at the customer-facing level does not include relationship Check 20 / 56 T. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction ………….. Check 21 / 56 U. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ………............. Check 22 / 56 V. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space Check 23 / 56 W. Decision roles in consumer behaviour does not include ……… Check 24 / 56 X. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal Check 25 / 56 Y. Which of these people do not benefit from retail audit? 1. Head office 2. District manager 3. Marketers 4. Brand administrator 26 / 56 Z. ____________ is not an aspect of customer relationship management Check 27 / 56 AA. The five generic cross-functional CRM processes does not include……............... Check 28 / 56 AB. ___________ is the tool that helps a project manager to keep CRM project on track Check 29 / 56 AC. The two options opened to retailers on costing is marginal costing and __________ 1. Total costing 2. Absorption costing 3. elastic 4. fixed costing 30 / 56 AD. CRM successful implementation steps does not include………. Check 31 / 56 AE. __________ focused is not an advantage of a customer-focused business approach Check 32 / 56 AF. CRM primary processes includes _________ Check 33 / 56 AG. The second step towards the implementation of CRM is Program …….................... Check 34 / 56 AH. GMROI is ______________ 1. Gross Margin Retail on investment 2. Gross Margin Return on Inventory 3. Gross margin return on investment 4. Gross margin retail of Inventory 35 / 56 AI. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing Check 36 / 56 AJ. The international chain WalMart is particularly known to be _________ 1. A minor future key player and competitor 2. A monopoly 3. A market manipulator 4. A major future key player and competitor 37 / 56 AK. When you delegate responsibility, you have to delegate ________ 1. Work 2. Specialization 3. Tasks 4. Authority 38 / 56 AL. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____ Check 39 / 56 AM. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________ 1. competition 2. legal constraints 3. functional position 4. objectives 40 / 56 AN. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company. Check 41 / 56 AO. Price promotion tactics does not include………........... Check 42 / 56 AP. The three CRM processes at the customer-facing level do not include relationship……… Check 43 / 56 AQ. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place Check 44 / 56 AR. Whole cluster of benefits when company promises to deliver through its market offering is called ____ Check 45 / 56 AS. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized 1. Price-policy 2. Marginal 3. Absorption 4. Total pricing 46 / 56 AT. The general factors affecting retailing pricing decisions is categorized into ______ 1. 5 2. 4 3. 6 4. 2 47 / 56 AU. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing Check 48 / 56 AV. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM Check 49 / 56 AW. CRM successful implementation steps do not include………............... Check 50 / 56 AX. While absorption costing stresses…….. cost 1. Variable 2. Marginal 3. Average 4. Total 51 / 56 AY. External factor which affect pricing decisions of a retailing outlet is ________ 1. costs 2. competition 3. A and B 4. demand 52 / 56 AZ. The number of different merchandising categories within a store or department is called ________ 1. Depth 2. Breadth 3. Assortment 4. Categories 53 / 56 BA. Customer retention approaches in customer relationship management does not include adding managerial ………. Check 54 / 56 BB. CRM delivery processes include………. management Check 55 / 56 BC. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................ Check 56 / 56 BD. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change. Check Restart quiz Rate this quiz Send feedback
